Broadcasting commenced August 1999,
Yarona 106.6 Fm - an urban
contemporary
radio station in Gaborone.
Aimed at
the young and middle aged Gaborone
audiences. It encompasses a
demographically niched audience with
homogenous music preferences.
Language:
90% English
10% Setswana
All news programmes is in
English.
Objectives
To
provide a highly formatted music radio
service.
To provide strategic radio platform
for advertising to a market with
spending propensity.
To provide news information throughout
the day.
To provide a forum of intelligent
discussion on current affairs and
burning issues.
To provide companionship to people at
home and in their workplace.
Yarona
106.6
Botswana Society
Prosperous,
productive and innovative society.
Educated,
information & ethical society.
Growth of commercial
radio due to the fact that 9 out of 10 households own
a radio...
Media Players
Government Media -Radio Botswana Channel 1 -
educational role.
-Radio Botswana Channel 2 -
commercial orientation.
-Gaborone Broadcasting
Company - VHS Videos.
-Botswana Television (BTV) - Government owned.
Newspapers -The Guardian -
Friday only.
-The Gazette -
midweek.
-The midweek Sun -
Wednesday only.
-The Voice - every
second Friday.
-Mmegi (Biggest
Circulation)
