About Us  |  Welcome  |  Mission  |  Approach  |  Core Services  |  Clients

CBS Advertising Agency’s motto ‘great minds at work’ stems from our knack for treating advertising as both work and play; an ideology that allows for both art and business to commingle and breathe a breath of fresh air. Instead of employing more commonplace in-your-face selling strategies, CBS creates about-face originality that entices the eye, entertains the mind, or enchants the soul (Sometimes, it even does all three). Whether through our words, our images, or the unique way in which we fuse the two, we give the consumer something worth consuming. . .and a product the personality people want to know. Now isn’t that what advertising should be about?

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…a citizen-owned, citizen run company of highly skilled practitioners, each gifted with a wide spectrum of abilities and vast experience in the diverse aspects of Media Communication. We have served a wide variety of corporate, institutional and governmental clients during our eight successful years of operation. We consider creativity to be the most important aspect of our operations. We provide a personalized and professional service to our clients using innovative and cost-effective strategies that deliver measurable results. We pay meticulous attention to detail and adhere to the highest of standards.  As a citizen-owned company, we possess full knowledge and understanding of the local markets and are capable of formulating the right messages to reach them.

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• We want to improve and raise the Graphic Design and Advertising standards in Botswana and bring some imagination and creativity into the fields.

• We want to train as many Botswana as possible, moulding them into the many more qualified practitioners of Media Communication that the country so badly needs. The talent is out there; we’re bent on tapping into it and bringing it out into the world.

• We want to make sure that well-established brands that enjoy recognition elsewhere in the world maintain their brand identity even when they are introduced into Botswana. No easy feat, but our never say die attitude has never failed us.

• We want to dispel the now age-old myth that citizen-owned companies provide mediocre services. 

• We want to be the biggest agency to come out of Botswana  and make an indelible, recognizable mark worldwide.

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Our operations are designed to enhance our role as the clients' most valuable ally in brand building. We are not a media buying or booking agency. We believe advertising is one of the disciplines that serve to create brand awareness and image. We therefore provide in-house all the necessary disciplines in the total communications spectrum.

We ensure that these disciplines are integrated into a seamless flow of coordinated communication, thus providing a more rounded service to our clients. To ensure a broad spectrum of expertise and to supplement the services offered in-house, we work in conjunction with a network of specialist consultants who are met with as needed for different projects.  These consultants are experts in their particular fields and are pooled from all over southern Africa with the singular objective of providing the best possible service to our clients.

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Advertising:

• Ad creation:
  -  concept
  -  copywriting
  -  layout
  -  photography
  -  illustration

• Radio and Television Production

• Ad placement:
  -  media plan strategies
  -  media bookings

Graphic Design:

• Packaging Design

• Corporate Image

• Collateral Design

Event Management & Promotion:

• Concept

• Fabrication

• Installation

• Management

• Pre- & post-event media management

Public Relations:

• Public Relations Programme

• Media Management

Marketing:

• Market research

• Focus groups

• Mail surveys

• Buyer profiles

• Marketing formulations (strategies)

Follow-up programs:

• Sales

• Follow-ups

Business Development:

• Product development

• Product extension

• Market share

Audio-visual Production:

• Scripting

• Producing

Social Responsibility:

We have established an internship programme for young people interested in our fields of specialization to get hands-on experience on different operations. Five of the participants in this programme have gone abroad to further their training.

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• Associated Fund Administrators Botswana (Pty) Ltd

• Botswana Building Society

• Botswana Bureau of Standards

• Botswana Development Corporation Limited

• Botswana Diamond Valuing Company

• Botswana Life Insurance LTD

• Botswana Meat Commission

• Botswana National Productivity Centre

• Botswana Police Force

• Botswana Postal Services

• Botswana Power Corporation

• Botswana Telecommunications Corporation

• Botswana Vaccine Institute

• Debswana Diamond Company (Pty) Ltd

• Department of Trade and Investment Promotion (Tipa)

• Engen Botswana (Pty) Ltd

• Government of Denmark

• Mascom Wireless (Pty) Ltd

• Ministry Of Health

• National Development Bank

• Standard Chartered Bank Botswana Limited

• Tati Lodge

• TradeWorld (Retail)

• U S Peace Corps

• UNICEF

• Water Utilities Corporation

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About Us  |  Welcome  |  Mission  |  Approach  |  Core Services  |  Clients

...great minds at work...